Question

how to write about the motivation behind choosing strategic alliance as a topic for a research paper

Answer 1

Strategic Alliance is an arrangement in which two companies decide to share resources to undertake certain activities or projects which are mutually beneficial to both the parties. Given the pace at which the companies are expanding and trying to reach out to new markets to be competitive in the long run, it has become imperative to understand how companies should choose their strategic partners in order to ensure success, there are numerous example of strategic alliances which have failed and many which have set a benchmark.

Hence, this is an area which needs to be studied to ensure that companies make the most of their strategic alliances by exploiting the benefits of synergy.It is also important to compare this kind of arrangement with other alliances between companies such as JV in which the patterns pool their resources to create a separate entity to meet their business objectives.