Question

xv6)

Maria works in public relations. Which of the tasks below is most likely not part of Maria's job?

	A.	Crisis management
	B.	Event planning
	C.	Managing social media strategy
	D.	Personal selling
	E.	Cause-related marketing

Answer 1

Public relations includes the following:

• Crisis management : When a disruptive event threatens the organisation, public relations department must go to media with details / clarification to deal with the situation
• Event planning : It is a part of public relations activity when any social event is organised
• Managing social media strategy : Public relations must manage the activities on various social media platforms available
• Cause related marketing : Corporate social responsibility activities undertaken by the firm must be brought to the public by public relations

However, personal selling which implies selling a product after face to face interaction with customer is unlikely to be taken up by public relations.

Hence, correct option is (D)