Question

4) Sasha is the head of web analytics for a small company that sells international food...

4)

Sasha is the head of web analytics for a small company that sells international food online. He is interested in the different steps that visitors take on the company’s website, and for example how long they spend on each page. He should analyse the

A.

Converstion rate
B.

Click path
C.

Hits
D.

Bounce rate
E.

Page views
Business   Operations-Management   
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Homework Answers

Answer #1

The correct answer is "B. Click Path"

In web analytics click path shows the path that someone takes to navigate across your website to ultimately reach the goal. It also provides you with details like the time and position that users have browsed on the website.

Option A. Conversion rate is not the correct answer as it is the percentage of users who take the desired action as per you. For example, for a Career website, how many candidates visited your website and ultimately applied to a job.

Option C. hits, is not correct either as its a request to a web server for a file such as a web page or an image.

Option D. Bounce rate is not correct as well as the percentage of visitors who visit the site and then leave without moving on to any other pages within the same site.

Option E. Page views are not correct as page views are nothing but the impressions. Each page a visitor view is tracked as a page view in web analytics.

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