Question

One of the limitations of the product life cycle concept is that a) most new products never get past development and b) most successful products never die.

Both a and b statements are true

Both a and b statements are false

Part a is true but part b is false

Part a is false but part b is true

Answer 1

Both a and b are true

There are several instances where a product doesnot get past the development stage. If the new product doesnot get sufficient support from the team members , then it may get discarded at the development stage itself. Also, there could be chances that the product gets discarded due to the inability to show the viability of the product. There could be several other constraints which hinder the movement of a new product along the product life cycle path.

Most successful products tend to stay in the maturity stage for long periods of time. This leads to the statement that most successful products never die. Moreover, there are instances that a product once seen as profitable, saw a revive after some periods of decline. This causes the limitation stated as most successful products never die. Because, they tend to not follow the common product life cycle path.