Question

Principles Of Management

Dell Microsoft Inc. is moving into markets where it has never been before. In some of these new fields Dell’s PC success has opened doors and in others it is starting from the scratch. Dell’s revenues have grown 14 % more, even as its competitors run at a loss. Dell has had to expand into new businesses and has announced its entry into a host of new fields.  Dell can now be described as a broad computer systems and services company with its marketing officer now appointed to the board.

.In what ways would the nature of the responsibilities of the marketing manager change now that Dell Company has appointed him to the board

The subject is Principles of Management

Please give a detailed explanation in a page or two***

Answer 1

The nature of the responsibilities of the marketing manager being shifted to the board would change as follows:

1. The departmental head to a director would make be the incharge of not only the marketing function of the organisation but now as the director who would overlook all the functions and activities happening in the firm.

2. The change of responsibilities would include the direct goal and achievement from the supervisory and strategic one where the director would be in contact with the internal as well as external environment to make sure the policies is made as per the changing nature of the environment and how the company could adapt to the same.

3. All the communication would now be performed in such a manner where the external and the internal factors are interlinked together. He would not only be concerned about the market and the data but also how the customer is reacting, the suppliers, the whole company making him to develop his scope to a greater level of imparting the vision of the company to the employees.