Question

It is an example of a yogurt-producing business that starts to produce buttermilk using the same...

It is an example of a yogurt-producing business that starts to produce buttermilk using the same production process and the same marketing strategy ………………………… .. What is the option to complete the above gap correctly?

A. Focus strategy

B- Market penetration strategy

C. Concentric diversification

D. Counter marketing
E. Market development
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Answer #1

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The company is developing a new product with the same production processes and same marketing strategy i.e. same core business processes. Hence it is an example of concentric diversification

Therefore the answer is Option (C)

Focus strategy means a strategy of not venturing beyond a particular competitive segment. Here it is not mentioned that the company doesn't have other segments

Market penetration means growing market share in same products and same market

Counter marketing is used to decrease the demand of a particular product

Market development means growing in new market with existing product

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