Question

Market entry barriers and investigations regarding the technological level of the market are related to the...

Market entry barriers and investigations regarding the technological level of the market are related to the ………………………… .. part of the marketing planning process. ” What is the option to complete the above gap correctly?

A. Situation analysis

B. Evaluation

C. Application

D. Research

E.Control
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Answer #1

The situation analysis step of the marketing planning process consist observation and interpretation of current situation of the business environment. Under this step the company critical evaluate the internal and external conditions which have impact on the growth of organization. This include competitor position, market requirement, entry barriers in market, resources requirement, etc. This helps to determine organization on what should the focus should be to have successful plan.

Thus, the Market entry barriers and investigations regarding market requirement comes under analysis of external conditions.

ANS: Situation Analysis

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