Question

Globalization is an emerging force in business today. Read the case study about “Globalization and The Coca-Cola Company” located in the Reading Assignment

discusses the “Top 5 Challenge Trends” and “Top 5 Solution Trends.” Select one challenge and one solution trend which you believe is most applicable to Coke’s situation today. Describe how these trends apply to Coke, read about the five building blocks, Which one of the five building blocks should Coke focus on to capitalize on the trends you selected. Why?

Be sure that your Learning Journal entry is a minimum of 500 words.

Answer 1

Challenge: Increasing Concern for the Environment, Solution: Increasing Collaboration, Building Block:Systematic problem solving

Explanation:

Challenge: Increasing Concern for the Environment

It is undoubted that Coca Cola Company is the global leading beverage company. Despite all the success, the company still meets few challenges in certain regions or countries. Some countries have cited that the coca-cola beverages promote obesity and are not good for health thus banned in such countries.

Solution: Increasing Collaboration

This is a major concern that the company needs to address especially in the wake of globalization. In order to overcome the challenge of the increased concern for the environment, the company should increase their collaborations with other companies or individuals with rightful knowledge and experience to the solution of their problem.

Building Block:Systematic problem solving

The chosen parties for collaboration purposes should embrace the systematic problem solving method that will rely on the analysis of current data instead of basing arguments of mere rhetoric. The Coca-Cola Company should collaborate with a team of experts to scientifically test, reduce, or eliminate any cholesterol or fat content in their beverages so that they can be healthier and accepted by all markets.