This assessment will provide a full business plan for starting a bike delivery service in Ghana, Africa:
1. Introduction:
Wheely is a bicycle delivery service in Ghana, Africa.
Wheely can transport small parcels and documents to the clients.
The primary target market of the company is law firms.
The company will also serve but not target Non-law firm clients.
The company will provide superior and fast service to law firms with optimum reliability and trust.
Objectives:
The company's objectives for the first three years include exceeding the customers' expectations and increasing the number of customers 20% per year and developing the potential to profitability in the first year.
Mission:
The company's primary mission is to provide delivery services to law firms with environmentally friendly methods and optimum reliability and excellent quality service.
Company summary:
Wheely is a bicycle delivery service located in Ghana, Africa.
The company provides delivery service to law firms to deliver and transfer documents and various files to other firms or the courts. The company also provides such delivery services to the non-law firms, but it does not count in its target market. The company offers quick and reliable service to the clients.
Services:
The Wheely will provide bicycle courier services to the commercial sectors, especially the law firms. The services will include transferring files, documents, and small packages from one place to the other. The dimensions for packages would be 12×8×8.
Any person can avail of these services through immediate calls for delivery.
The company will set up their charges based on the subscription basis for law firms and other firms' distance basis.
Market analysis summary:
The company will target the law firms group of the target. Though other firms will also get served, but the company would focus its marketing services for the law firms.
The company will also provide better customer service to them. Wheely would serve the target market with utmost trust and reliability, and fast delivery. The charges would be less because of the low overhead in bicycles.
The company would be marketing to these firms through pamphlets and through providing free subscriptions for the first month as a free trial.
Strategy and implementation summary:
Wheely strategy for winning over the market will be there competitive advantage of reliability trust and better technical knowledge.
The company will provide the reliability service to its clients. Reliability is paramount for law firms because of turn, the documents and files are very confidential and critical.
The company has excellent industry knowledge, and the bike service would also be environmentally friendly.
Management summary:
the organization gets formed as a sole proprietorship, and there will be growth prospects to incorporate.
The company will recruit and retain its employees personally and look forward to providing suitable personal plans after providing enough training and knowledge regarding the guidelines to solve the clients, especially maintaining confidentiality.
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