Question

Do you think the efforts to track social media justify the returns?

Can a social media presence be predicated on a part-time monitoring system?

What kind of resource allocation is needed to establish and sustain a SM presence? (What are the factors or variables that might inform these decisions?)

Answer 1

Do you think the efforts to track social media justify the returns?

Yes, I believe that as you are tracking the social media and monitoring how well are you performing on it in regard with the customer's interactions, competitior's analysis level and the brand equity established, all the efforts and the inputs that you are giving in would be well justified and give back proper and better returns. The returns would be in the form of less waste, less cost consumtion, better monitoring and knowledge and also better effectivity and efficiency at sustaining the brand equity.

Can a social media presence be predicated on a part-time monitoring system?

Yes, many part monitoring systems are used like Hootsuits, Google Alerts, Re-ddit search and Talkwalker applications etc to check and regulate your activities at the social media regarding how well is your performance and how well are you handling the customers and their engagement level. Thus, the presence and the actions could be well predicted on a part time monitoring system.

What kind of resource allocation is needed to establish and sustain a SM presence? (What are the factors or variables that might inform these decisions?)

Various reaources and factors are required to make sure your social media is working and creating an effective presence on the social media platform to attract and retain the brand equity. Resources like financial money, data and information about the customers and competitiors, the demand analyses, the trends happening around the country and how well the same social media could be well maintained and equipped to make sure the resources are integrated and used together for better communication and networking is maintained. These factors play a major role in deciding and also changing how things are managed on a social media.