Discuss the marketing channels for Female Cosmetic Company in UAE by giving examples of various channels .
Answer
The marketing channels for female cosmetics shop in UAE with
examples are discussed below-
1. Direct selling- the company can use salesman who can promote the
the products from the cosmetic shop within the store, this can help
in increasing the sales and revenue.
2. Selling through intermediaries- the cosmetic shop can sell its
products through intermediaries by giving then Commission, whenever
sales occurs. The commission may be a fixed percentage of the
sales.
3. Dual distribution-In this type of distribution a wide variety of
marketing arrangements by which the manufacturer or wholesaler of
the products used in the cosmetic shop may sell directly to the end
user as well as to other companies for the resale purpose.
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