Question

In business, social media has become the norm, not the choice. Communication on social networks assaulted the world of business communications with its channels, terminology, characters and clear forms of communication. Unknown to humanity before now. As a result, we are pushed and pushed by multiple forces, sometimes interconnected, meeting or excluding. Most, if not all, of the companies joined the train and restructured corporate media to meet the requirements of social media. It is no longer a secret that the Internet exists forever, and various communication channels such as emails, Twitter, text messages, Facebook, YouTube, etc. Business communication models are changing.

You are to research, analyze, & write a 15 pages of business report/essay of your findings on which social media channels impact business communication in a Pakistan. Documents their impacts on business communication in the international environment. The research article should be address but not limited to cultural implications, tones and traditional norms to online communication. Your paper should address, but should not be limited to, the following information about the nation: language styles in both written and online context.  

Answer 1

As we all know social media communication has become necessities than your choice to have it,moreover the major changes and recent development in science and technology with setting up of new networking channel with expansion and availability of online tools like youtube, facebook, Whats-App twitter has led to a rapid development with fast communication among people and rapid interaction for the development of business. People can put a check on the developments going throughout the world on the social media websites or television which increases their awareness and motivates them to develop and interact with other people in the world. The political agenda can also be heard on television channels with the analysis of the latest developments and amendments done by the politicians in the various sections or laws of the Pakistan society. The example includes the KAS conference (Konrad Adenauer-Stiftung) in collaboration with the centre for media analysis in July 2015 emphasized on the political awakening in Pakistan and its implications. Various social workers, politicians, media persons attended the conference and discussed the political social issues of Pakistan. It aimed at discussing the social agenda of interaction among people, social media and communication with the other people in the society, the discussion of the views of the journalists showing various types of reports live to the people in the society, their implications and chances of threatens and security for the life of the journalists involved in exposing such situations before the people through media. It involves the analysis and coverage of violent political situations like Kasubi tombs incident in 2010. The way news in interpreted and shares among the common men in the society holds significance and should be carefully explained according to the situation in the society.Sometimes the content is not filtered and is abusive with lots of vilifying comments which are harmful to the society and malign the image of important persons in the society, so it should be carefully explained and communicated to the common man in society. The Arab spring reports were also discussed with its implications in society. It has a lot of social and political significance as the political advertisements and campaigns can be easily explained and communicated to the people which help in voting and creates awareness among the people in the society. It was presided over by the KAS social media conference by Dr.William Tayeebwa, the social media has several advantages like:

• Understanding of important information and spread of important values and information to the common man. the issues of the political parties and the social work that should be undertaken by them should be discussed properly.
• the important issues related to the development of the society, infrastructure with the advancement of science and technology should be considered properly.
• The analysis should be done on the literacy issues, education and employment issues pertaining to the young people in the society can be easily understood and analyzed in society
• Media should properly outline the cybercrime in the society without any misunderstandings.

In the year 2010 Kaplan and Hanlein reported the importance of the networking sites by explaining that how the gap is bridged among the friendships and communications can lead to the development of business with collaborations upon deciding the strengths and their proper utilization in the society. The technical collaboration should be undertaken fast will development of new technology platforms and investment in shares for the development of new innovative technology for the welfare of the society. Sarah(2012) explained the importance of the web platforms 2.0 with new versions as compared to the previous 1.0 platforms.Social media is grouped into six major types like community, social media, blogs, virtual games, virtual world, business-like youtube, twitter chatting, Facebook as the most important and common ones in the society.

Pakistan constitution discusses the importance of the right to freedom and justice, equality and fundamental right to enjoy the resources in the society and to take important decisions regarding the running of the government in the society.Wiik said there is homogenization Vs fragmentation in the society. They said there are important codes in the society which are meant for the welfare of the people and the situations discussed by the people should be carefully understood and analyzed in the society. There are space and time liberty and there has been an advancement in the telecommunication sector in Pakistan. The social media gives an analysis of the social presidential polls and the electoral campaigns important for the running of successful government in the society. The networking includes the profiling of the website content as private or public with proper sharing among the known people in the society. There is a security line in the network interface to prevent the breaching of the services and comparison of the number of software used and developed to maintain such social networking sites. There are strong security measures to prevent the exposure to obscene, vulgar and adult content on the social networking sites in the society This all have a major impact on business and society as a whole and leads to major development and progress in both fields.overall it is very advantageous to both the sector.

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