Question

Select any four design considerations other than legal, ethical, environmental and human considerations and explain in detail how they are applicable in designing new products and services.

Answer 1

four design considerations are political , economic , technological and social.

1) political: The political factors act as barriers to entry and exit for the firm’s planning and strategies. The political environment is related to the current government of the country in which the firm is established. The favorable and unfavorable conditions of the country and political matters are important for the healthy operation of the business and market expansion as well. Businesses have to create a good relationship with the government to ensure they are favored. Example: Global cellphone giant Huwaei is banned to launch new products in United States.

2) Economic: purchasing capacity of consumers varies across the globe. hence a product must be designed to meet the cost and price balance. Example: Yamaha has designed and introduced less costly variants of its high selling bike R15 for Asian markets like India and pakistan.

3) Technological: Technological aspects of the product or service must be given due considerations. Example: All brands must consider how their website is displayed across the wide variety of devices and screen dimensions available that their customers could be using such as mobile screen, PCs and tablets. The website must be usable across all channels. say a video streaming platform must consider the internet speed available in the region where it intends to launch the service and must design the platform accordingly.

4) social  aspects: social belief of the people must be considered while designing a product as it can be a barrier too. Example: Mc Donalds has a high share of beef based burgers in United States but beef is unacceptable in Indian societies therefore Mc Donalds has designed its burgers based on Chicken and vegetables variants for Indian sub continent.