Question

Discuss the differences in mass marketing and relationship marketing.

Answer 1

Mass Marketing -- Developing products and promotions to please large groups of people.

•Relationship Marketing-- Rejects the idea of mass production and focuses toward custom-made goods and services for customers.

promotions to please large groups of people relationship marketing: lead away from mass production and toward custom-made goods and services. Its goal is to keep individual customers over time by offering them products or services that meet their need

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