Question

a. Match the retailer’s name with the corresponding retailer’s type .

	Retailer Name			Retailer type
1	Walmart		A	Category Killer
2	Sunglass hut		B	Specialty store
3	Ikea		C	Warehouse Club
4	Harvey Nichols		D	Department store
5	Costco		E	Discount/Superstore

b. True or False

1	More people own a mobile device than a toothbrush
2	TSC is an example of a full service retailer
3	Chalhoub group is an example of corporate chain
4	Wholesalers are responsible for setting retail prices, promotions and retail segmentation and marketing.

Answer 1

a)

1. Walmart - (E) Discount/Superstore
2. Sunglass hut - (B) Specialty store
3. Ikea - (A) Category Killer
4. Harvey Nichols - (D) Department store
5. Costco - (C) Warehouse Club

b)

1. More people own a mobile device than a toothbrush
   • TRUE
2. TSC is an example of a full-service retailer
   • FALSE
     • ​​​​​​​It is an example of limited-service retailer
3. Chalhoub group is an example of corporate chain
   • ​​​​​​​TRUE
     • ​​​​​​​They hold the sole license of luxury brands such as Lacroix, Lacoste, Lanvin, Celine, Lauren, and Marc Jacobs
4. Wholesalers are responsible for setting retail prices, promotions and retail segmentation and marketing.
   • ​​​​​​​FALSE
     • ​​​​​​​Wholesalers sell products or services directly to final consumers for their​ personal and non-business use.