Question

List six value attributes - on kinds of values customers can expect and experience when traveling.

5 examples in how could the perceived value and delivered value be different in case of tourism?

Give 4 examples on how companies operating in tourism industry can deliver on triple bottom line

Answer 1

A) CUSTOMER'S EXPECTATION:-

• FRIENDLY BEHAVIOUR OF TOURISM TEAM.
• PROVIDE LESS COMPLEX WEBSITE TO CUSTOMERS.
• REASONABLE PRICE.
• DIFFERENT OFFERS.
• DIFFERENT SEASONAL SCHEMES AND PACKAGE.
• DIFFERENT BOOKING METHODS CAN BE PROVIDED TO CUSTOMERS.

CUSTOMER'S EXPERIENCE:-

• HIGH PRICES ARE CHARGED.
• DIFFERENT OFFERS AND SCHEMES ARE PROVIDED BUT THE COST WAS COVERED BY ONE WAY OR OTHER.
• LESS OF SAFETY AND SECURITY WAS FELT BY CUSTOMERS.
• FEW AND CRITICAL BOOKING METHODS ARE PROVIDED.
• INSTANT PAYMENT IS ASKED FROM CUSTOMERS.
• SOMETIMES TOURISM MEMBERS ARE NOT FRIENDLY.

B) DIFFERENCE IN PERCEIVED VALUE AND DELIVERED VALUE:-

• TOURISM TEAM MEMBERS WILL BE FRIENDLY AND COOPERATIVE BUT THEY ARE SOMETIMES LESS COOPERATIVE.
• CUSTOMER FEELS HE WILL BE PROVIDED HIGH FACILITIES IN LESS COST BUT EITHER THEY ARE CHARGED HIGH FOR GOOD FACILITIES OR THEY WILL BE GIVEN LESS AND LOW FACILITIES.
• SOMETIMES THE CUSTOMER FEELS THE COST IS FINE ACCORDING TO THE PLACES AND FACILITIES THEY WILL BE PROVIDING BUT AFTERWARDS THE PLACES SHOWN TO THE CUSTOMERS BY TOURISM ARE NOT WORTH OF IT.
• CUSTOMERS THINK THEY CAN DO PAYMENT ACCORDING TO THEIR CONVENIENCE OR AFTER THE TRIP BUT COMPANIES TAKE THE PAYMENT PRIOR ONLY.
• CUSTOMERS FEEL DIFFERENT PAYMENT METHODS WILL BE GIVEN TO THEM BUT LATER THEY COME TO KNOW ABOUT 1-2 PAYMENT METHODS ONLY.

C) TRIPLE BOTTOM LINE:-

• COMPANIES CAN PROVIDE EDUCATION, KNOWLEDGE AND TRAINING TO THEIR EMPLOYEES REGARDING SUSTAINABLE MANAGEMENT.
• TIMELY AND PROPER PAYMENT OF WAGES AND SALARIES SHOULD BE GIVEN TO THEIR EMPLOYEES.
• TAXES SHOULD BE TIMELY AND FULLY PAID BY COMPANY.
• KEEP REGULAR CHECK OF VEHICLES, AS THEY SHOULD NOT RELEASE HARMFUL GASSES IN ENVIRONMENT.