Question

Explore the concept of Religion as a Culture with 2 ways, how it may affect consumer behaviour and purchase – with your own examples.

Answer 1

Culture plays a very significant role in the consumer behaviour and the Purchasing of the product. People belonging to different cultures demands different products and the company have to manufacture the product to satisfy the needs and demands of the consumer.

Culture can affect the Consumer behaviour because of their customs, habit, rituals and many other things. I'm a country, different people belongs to different religions and it is the duty of the company to manufacture goods as per the demands of the consumers. For example, people belonging to Hindu religion celebrates various festivals like Diwali, Holi and various others. So, a company needs to manufacture the products that are used in these festivals to satisfy the needs and demands of the people of that religion.

Culture can affect the Purchasing of the product because people belonging to different religions buy different products according to their place and customs. For example, in India, a women will wear saree on an auspicious occasion as compared to Western culture, where women will prefer western clothes for the auspicious occasion. Similarly, in relation of food products also, I'm different religions, it is considered sin to eat non-veg whereas in other religions it is not considered as sin.