Question

When a marketer like 3M calculates the total store dollar volume of stores carrying Command Strips brand compared to the total dollar volume of all stores carrying similar products this is called....
Multiple Choice
Market Store Count
All Commodity Volume
Numeric Distribution
Product Category Volume
quota

Answer 1

Answer: Numeric Distribution

Market Store Count: This is a strategy which can be used to get the count of all stores which carrying similar products compared to 3M product – Command strip brands

All Commodity Volume – It can be defined as the annual $ sales of all commodities sold in a store

Numeric Distribution – This can be used to measure the numeric distribution of a specific commodity presence in stores. It can be defined as the percentage of stores that sell a specific commodity within the identified universe of stores in relevant market. Here 3M is trying to identify the turnover of command strips in a strips and turnover similar products in all stores.

Product Category Volume – For a specific product category, PCV can be defined as the weighted measure of store sales distribution.

Quota – Quota can be used to guarantee minimum price for a specific product or commodity.