Question

Marketing Strategy?

Answer 1

Marketing strategy referred as a long-term strategy, forward-looking game plan of any organization with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs of the customers and satisfying them. Examples of marketing strategies are cause marketing, direct selling, co-branding, earned media, point-of-purchase marketing, internet marketing, word of mouth advertising, and many more. It is a business’s overall game plan to reach prospective customers and turning them into customers. It takes into consideration what business is currently doing well and what is missing in regards to the objective an owner set, so they are likely to accomplish it. Depending on the scale of the business, organization’s marketing strategy may include several moving parts, each with different goals.