Question

You are the Logistics Manager of “XYZ Distributors” – a company that imports and exports household appliances from small items like kettles and toasters to large appliances such as double door fridges. • Your biggest client is “Home-and-All”, a retail store that has 20 stores nationwide. • Your main supplier is “A-Plus Appliances”, located in Germany. Keeping the above in mind, answer the questions that follow:

2. A customer engagement strategy, when executed correctly, will foster brand development and growth as well as loyalty. Build a communication and customer engagement strategy that your company, XYZ Distributors, that can be implemented with your biggest client, Home-and-All. Remember to list steps in order and supply details and explanations where you can.

Answer 1

Answer 1) XYZ is a dealer dealing in household items and for this communication and customer engagement strategy that I will implement with Home-and-All are:

1) Social Media: In today’s time social media is the best way of customer’s engagement where XYZ Company can promote its product and its client home and all through an online social media handle where products can be displayed and promoter on various social media handles like Instagram, Facebook or other platforms as well. Social media is the best way to promote products nowadays.

2) Reviews and Feedbacks: The next way to do a communication and customer engagement is by showing positive reviews of customers about the product on online platforms be it website, social media, email or be in any ways customers review about the products will the best way on engaging customers and communicating with customers.

3) Reward Engagement: Next step of communication and customer engagement is giving rewards to the loyal and prime customers where these customers can be awarded for their loyalty and can be given some kind of discount coupons. This will engage customers

4) Creating a Membership Programme: Nowadays many companies are doing this creating a membership programme or a fan club where the companies are creating a group of loyal customers and engaging them new the help of new offers, public gathering, inviting for parties etc. All these are the best way of communication and engage customers at a large

5) Social responsibility: By running a social responsibility campaign the company can attract many customers as by doing such things for society grabs attention and this creates a good goodwill of the company in the market and with help of social responsibility campaigns companies starts earning trust in the market and positive word of mouth is also spread.