Question

Because my laptop broke down and a lot of other issues, i'm running incredibly late on performing a marketing audit, and my anxiety disorder isn't helping me with my studies very well eithr.

For an organisation of your choice (a product or service provider is equally acceptable) conduct a marketing audit on the organisation.

Your audit should contain the following:

A situational analysis including organisational goals, context and competitor activity.
A review of the internal strengths and weaknesses of the organisation.
The establishment of marketing objectives that support the organisational goals set out in section 1.
The development of outline marketing activities (4Ps or 7Ps) including a planning timetable to support the objectives set in section 3.
A conclusion outlining the benefits to the organisation that will result from the implementation of the marketing activity contained in the audit.
Your response should be in the form of a written report between 1,500 and 2,000 words.

this is what i have to do by the end of monday.

I basically need a model to inspire myself from so that i can arrange a report in the next 50 hours...

Answer 1

Solution:

For this Marketing Audit exercise, we have chosen Company A which is among the most successful global companies of all time. A produces both hardware and software and owns several patented products in its portfolio. A is headquartered in Cupertino, California.

A's company vision is to provide the best customer experience through continuous innovation in hardware, software, and services. From its first product ‘A1 ’ in 1976, A has delivered some phenomenal products and services. Its portfolio of products includes iPhone, iWatch, iPod, iPad, iMac, etc.

Its competitors include Company SSNG and Company MSOFT.

SWOT Analysis:

Following is a brief SWOT for Company A:

Strengths	Weaknesses
Innovation Leader across several segments Premium and respected brand Focus on revolutionizing the customer experience Global market leader in the entire product portfolio Focus on Green and Sustainable practices Cutting edge service portfolio comprising of App Store, iCloud, etc. Phenomenal leadership team	Not compatible with other products Premium pricing Rapid expansion in new products/services Limited promotions
Opportunities	Threats
A high rate of customer retention More products that promote green and sustainable energy Expand through global distribution partnerships Focus on more use of AI and robotics Market leader in some of the segments (such as Smart Wearables) which is expected to see a tremendous boom in the next 2-3 years	A pandemic outbreak can disrupt global supply chains Competitive pressure from Android OS Piracy and counterfeit products in large markets like China Increasing tariffs and taxes in some markets like China Credibility issues related to the alleged tweaking of performance of older devices

A's Marketing Strategy:

To achieve its stated vision, Company A should take up a unique marketing strategy which is as follows:

1. Focus on Customer experience and user feedback
2. Leverage celebrity users
3. Ensure simplicity in ads and campaigns
4. Avoid brand dilution

The philosophy is to simply focus on the product so that customers are compelled to buy it even at a premium price.

Company A's 4P Strategy:

Based on the above Marketing strategy, the following are the recommendations on the 4P mix (Product, Price, Promotion, and Place):

Product Strategy	A's product strategy across segments should be driven by Innovation and the WoW factor.
Pricing Strategy	A should use a premium pricing strategy to strengthen its brand and position its products as a status symbol for the users
Promotion Strategy	A's advertisements and promotional campaigns should be simple, unique, and powerful
Place Strategy	A's distribution strategy should have a balance of online and offline. The offline push should be through its exclusive stores. The online push should be through its website as well as multi-brand retail such as Amzn.

Conclusion:

By implementing the recommended 4P strategy, Company A can continue to enjoy global leadership and iconic brand status. The annual revenue would continue to grow exponentially while maintaining good profitability.