Question

Dale, the Marketing Lead for an organic mint product is excited that they finally have enough funding to launch a television advertising campaign for a limited period of time. He and Regina, the Head of Media placement at the advertising agency, are at loggerheads because while Dale wants to place the mint ads in top performing shows such as "The Walking Dead," Regina insists that the mint ads should be placed in comedy shows such as "Blackish" or in light reality shows such as "The Voice."

After taking this CB class, your suggestion would be to advertise on:

"The Walking Dead" because advertisers should surround ads with leading shows to leverage the isolation effect.

"The Walking Dead" because advertisers can base their strategy on the figure-ground theory which helps to contrast advertising visually from its background.

"Blackish" and "The Voice" because advertisers can surround ads with leading shows to leverage the isolation effect to determine effectiveness of the product.

"Blackish" and "The Voice" because advertisers can surround ads with positive programming and increase the chances that ad information is evaluated in a more positive light

none of these

Answer 1

"Blackish" and "The Voice" because advertisers can surround ads with positive programming and increase the chances that ad information is evaluated in a more positive light (Answer)

Reason:

The positive programming will help to develop an emotional content and an advertisement’s emotional direction is considered very important. People respond emotionally to an ‘out of the blue stimulus” signifies that emotional reactions will out play any other characteristic.

While creating ads, positive feelings should be the keystone. Because positive feelings engage and help consumers relate deeply with the product and which might affect the sales significantly.

The following options are not the answers:

"The Walking Dead" because advertisers should surround ads with leading shows to leverage the isolation effect.

Reason: Isolation effect might help in remembering the product for a long time largely but won’t help in emotional stimulus that triggers the sale of the product.

"The Walking Dead" because advertisers can base their strategy on the figure-ground theory which helps to contrast advertising visually from its background.

Reason: “The Walking Dead” helps in isolation effect, since it is the leading show but figure-ground theory doesn’t connect well with “The Walking Dead”.

"Blackish" and "The Voice" because advertisers can surround ads with leading shows to leverage the isolation effect to determine effectiveness of the product.

Reason: Isolation effect won’t work with “Blackish” and “The Voice” because these shows are not as leading as “The Walking Dead”.