Question

Swot Analysis for Parkson Holding Berhad

Answer 1

Ans

SWOT analysis is a process undertaken by the organization to identify the internal strength and weakness of the organization as well as the external opportunities and threats.

Below mentioned is the SWOT analysis for Parkson Holding Berhad:

1. Strengths.

A) Better Management.

Parkson Holding Berhad has a very good management system. Due to the good management system it can easily implement changes occuring in the environment in the organization for exploiting the external opportunities.

B) Good Interior of the Departmental Store.

Parkson Holding Berhad has a very attractive interior due to its renovation which attracts the customers and gives different shopping experience.

2. Weakness.

A) Limited Scale of operation.

Parkson Holding Berhard weakness was that most of its products were sold to the female department as compared to other departments.

3. Opportunities.

A) Diversification strategy.

Parkson Holding Berhard should opt for diversification strategy for its products that is should add more products in its product line. So that it covers large market of consumers due to variety in its products.

B) Renting .

Parkson Holding Berhard should rent its shop to other suppliers or clients to earn profits.

4. Threats.

A) Capital.

A lot of capital is required for opting the diversification strategy. If diversatification strategy fails to work then it will lead to big loss of capital.

B) Decline in sales.

Decline in sales can occur due to the go green projects which emphsise on elimination of providing plastic bags to its customers for the purchased stuff.