Question

For your Group Project Part 2, we will reuse the information you have found on Cadbury Chocolates.

For this assignment, compare Cadbury Chocolates and Jinnyboy's brands. Cadbury and Jinnboy have their own brands and they are popular for different reasons. Look at the platforms and tools (social media tools) they have employed to brand themselves.

What are the platforms and tools used to showcase their products and brands? Give your reasons based on what you have learnt.

You can present your finding through a visual representation - collage, scrapbook, inforgraphic et

Answer 1

Cadbury Chocolate Product Branding	JinnyBoy TV Personal Branding
· Use advertisement during TV shows (In 1955, Cadbury Drinking Chocolate was one of the very first adverts appear)	· Use You-tube to upload created video (JinnyBoy TV have more than 797K subscribers which means he is succeed by using You-tube as the platform for personal branding.)
· Use poster to advertise their product to public	· Use Facebook to share his video so that public will know when his published a new video, not only sharing video but also his daily life to promote himself
· Use magazine to advertise their product, they also use marketing magazine to share some of their marketing strategies and their logo is in front of the magazines.	· Using Twitter to promote himself and his video (He got a lot of follower in Twitter which means he is quite successful in branding himself)
· Use newspaper to advertise their newly launched product	· By following the trend, JinnyBoy use Instagram to share his daily life .He also update his new video link in his bio so that his followers can always be updated to his You-tube Channel.