Question

Consider yourself a “Marketing Manager” and (i) discuss principles of marketing with examples,
further discuss (ii)-How marketing practices are changing after COVID-19, and (iii)- Give recomm
endations to the companies about “how they shall be doing marketing after covid-19.

Answer 1

1) Principles of marketing like product, price, place, and promotion are the four key principles of marketing and for performing marketing activities products must be there.

Example- Product I the most essential part of marketing suppose Amazon Inc. wants to promote the grocery products that recently added in its marketing practices. Amazon must define the price of the product that is competitive in the market and easily acceptable by customers. There must be a definite place where products can be purchased or available after all promotional activities performed with the help of different channels or methods.  

2) Marketing practices are changing after the COVID-19 pandemic because changing world attitudes, social distancing, slow growth rates, etc, and most of the marketing part performed by the digital marketing and internet playing a vital role in setting the new height of changes.

Digital world will change our every aspect of life and digital marketing will effectively take place of marketing and peoples more and more addict with e-shopping, e-learning, virtual organizations, etc.

3) I can give the recommendations to companies how shall do doing marketing after COVID-19 pandemic like cost-effective marketing, digital marketing, etc.

Start with customers empathy in the marketing practices

Telling relevant and authentic stories that relate to the customers

Consumers coaching and engaging with your awareness campaign

After COVID-19 pandemic marketing should more true, present practices, informative, etc that will be key targets by the marketing strategies.