25) The key to delivering customer satisfaction is to match ________ with ________. A) company performance; the competition's performance B) company performance; competitive prices C) relationship building; performance tools D) company performance; unique products E) customer expectations; product performance 26) Which of the following best explains why consumers have greater power and control in today's marketplace? A) The production concept and competition have lowered prices. B) Implementation of the product concept has resulted in continually improving products. C) Customer-driven marketing creates products and services that meet customers' future needs. D) More companies are implementing societal marketing and weighing long-term costs and benefits. E) Through new communication technologies, customers have more access to information and more methods of sharing their opinions with other customers.
27) The final step in the marketing concept/process involves ________. A) capturing value from customers B) creating customer loyalty C) creating good quality goods and services that satisfy customers’ needs D) understanding customers’ needs and wants E) designing a customer-driven marketing strategy that beats or matches competition
subject : Marketing
25- Ans – e
The customers become satisfied when the quality and features or overall product performance meet with the demand and preference, and what they expect in a product is achieved.
26- Ans- e
The rapid growth of technologies and IoT has made it easy for every consumer to get reviews about the products on the internet and numerous social media platform. These reviews are from those consumers who are using or have used the same product; the customer is about to buy and help in deciding whether to purchase or not.
27- Ans- a
The final step in marketing is capturing value from customers as understanding the customer (demand and exception), creating quality products or services according to that preference and demand, making strategy for creating customer loyalty are the initial and development stages of the marketing.
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