Question

[Blue Ocean Corporation case study]

“Mr. Marc the President of Blue Ocean Corporation cannot understand why despite the strategy of motivation of the company and the tremendous investment in terms of salary, work conditions and rewarding, the employees’ productivity remains under the expectations. For Mr Marc, the motivation orientation of the company should affect positively workers’ productivity. He decides to designate a team from   HR Department to conduct a research in order to explore the situation, to discover ideas and insights and to understand the real reasons of such controversial result. The main concern of the President is increasing the corporate performance through the improvement of employees’ productivity”. For the members of HR team designated by the President, the first thing to do before starting the field study is to define the most appropriate research methods for the case of Blue Ocean Corporation”.

Questions

1- Give TWO most suitable data collection methods in this case.

2- What type of questions is used then? Write a question from this type in relation with the research problem of Blue Ocean Corporation.   

Answer 1

Answer 1- The two most suitable methods for the data collections are =

Interview= In this method, some well thought and well-framed questions are asked from the respondent. This is a very good method of collecting the data as it will provide the personal touch and also the interviewer can understand whether the respondent is providing the correct and rational response

Survey= In this a questionnaire can be used to get the response about a given situation. These questions can be open-ended or close-ended.

Answer 2= The company can use open-ended or close-ended questions or in fact, it can use the combination of both to collect the data.

Example= What do you think the reasons for the drop in productivity of the employees?