Question

III. The Kolson Company produces a line of spaghetti, macaroni, and other pasta products that are well received in the marketplace. The company is concerned with the growing acceptance of ‘generic’ or ‘no brand’ products being sold by many supermarket chains. Including among the generic products being sold are paper towels, toilet rolls, coffee, pickles, margarine, spaghetti, macaroni and other. The company wants to know if a significant proportion of pasta users are likely to switch to generic pastas. Regarding this situation, assume you are interviewing the people who do most of their shopping. Design a questionnaire that you would use to determine awareness, trial, use of, and satisfaction with all generic products, in general, with generic food products and with generic pasta products.

Answer 1

Answer - The questionnaire might contain the following questions:

• How often do you visit the market for buying grocery items?
• Which is the most bought grocery item by you?
• Do you look for any brand while buying them?
• Which brand do you mostly buy for your frequently bought grocery item?
• What will you do if you do not find that brand in stores?
• Will you consider buying your required item which is non-branded?
• Is any alternative non-branded item available for your product?
• Have you ever tried any non-branded item?
• How was your experience of using a non-branded item?
• If you get the non-branded item at lower price than branded one which one will you buy?
• Will you buy food products like pasta which is non-branded?