Question

[Blue Ocean Corporation case study]

“Mr. Marc the President of Blue Ocean Corporation cannot understand why despite the strategy of motivation of the company and the tremendous investment in terms of salary, work conditions and rewarding, the employees’ productivity remains under the expectations. For Mr Marc, the motivation orientation of the company should affect positively workers’ productivity. He decides to designate a team from   HR Department to conduct a research in order to explore the situation, to discover ideas and insights and to understand the real reasons of such controversial result. The main concern of the President is increasing the corporate performance through the improvement of employees’ productivity”. For the members of HR team designated by the President, the first thing to do before starting the field study is to define the most appropriate research methods for the case of Blue Ocean Corporation”.

Questions

1- Give TWO most suitable data collection methods in this case.

2- What type of questions is used then? Write a question from this type in relation with the research problem of Blue Ocean Corporation.   

Answer 1

Answer -

1. The two most appropriate data collection methods will be employee interviews and closed group discussions. Given the scenario, it is important first to understand what issues the employees are facing, and directly speaking to them through interview and discussion will be an effective input to the research.
2. Open-ended questions are most appropriate in this research type to allow the employees to speak out their hearts which will help understand the problem statement.

The preliminary question can be - 'how is your experience working in Blue Ocean Corporation?', It is a wide range question but it shall prove effective in ice-breaking and prompting the employee to speak out.