Question

[Blue Ocean Corporation case study]

“Mr. Marc the President of Blue Ocean Corporation cannot understand why despite the strategy of motivation of the company and the tremendous investment in terms of salary, work conditions and rewarding, the employees’ productivity remains under the expectations. For Mr Marc, the motivation orientation of the company should affect positively workers’ productivity. He decides to designate a team from   HR Department to conduct a research in order to explore the situation, to discover ideas and insights and to understand the real reasons of such controversial result. The main concern of the President is increasing the corporate performance through the improvement of employees’ productivity”. For the members of HR team designated by the President, the first thing to do before starting the field study is to define the most appropriate research methods for the case of Blue Ocean Corporation”.

Questions

1- What type of research design the HR team will conduct? Justify your answer from the text. (2marks)

2- “For the case of Blue Ocean Corporation it is recommended to conduct a quantitative research rather than a qualitative research”. Do you agree?    Justify your answer.  

Answer 1

1.

The HR team will conduct a research design such as first find the main problem i.e, the low productivity of employees even after using motivation strategies and investment in salary, work conditions, and rewards to employees. The next step will be to Investigate the root problems, conduct interviews with employees, find the data sources, use historical studies, do a survey in the workplace, and use statistical studies.

These approaches help to find the root cause of the problem of lower productivity after the huge investments.

2.

Blue ocean corporation is a pre-eminent real estate conglomerate. Here, quantitative research is better suited, rather than qualitative because it is scientific, extensive data gathered and analyzed statistically, control sensitive, objective because the data is there, which has more focused on the test theory, deals with large quantity business, and repeatable process.