Question

Select one of the key concepts from below for your Discussion response for this week. Be sure to identify the name of the organization. If the organization’s name needs to stay anonymous, please check with the instructor ahead of time regarding how to approach that.

• Describe a mission and strategy statement of your selected organization. What is the difference and importance of these two statements? How do you think they reflect in operations management practices?
• Select a competitor and compare their mission and strategy statements. What insights could you offer from these similarities and differences?
• Compare the four global operations strategy options. How can the leadership of your selected organization use the operations strategy options to improve efficiency?

About 250-word substantive response

Answer 1

solution:

Given data:

Nike is the select organisation. The mission statement of the company is " to bring inspiration and innovation to every athlete in the world. " The company believes in expanding human potential. It strives to products with high performance and innovation to benefit the athletes and associated communities sustsinbly.  Nike also give lot of importance to the diverse teams it works with that help in creating the culture the innovation and creativity in the organisation.

The vision statement of the company is to be the most authentic, distinctive and connected brand. The difference between the two statements are vision statement reflects the core belief of the product and brand. The mission statement shows the ways for achieving the vision through strategic mission statement and the processes through which the brand plans to achieve its mission. The statements are reflected in the operations management practices as Nike gives lot of importance to quality and performance. Its marketing efforts closely involve the champions and customer feedback. Also, Nike has sponsorship agreement with world's leading athletes and sports teams so that it remains connected to its consumers. Nike has developed technology measures and marketing tools to validate its authenticity, distinctiveness and popularity.

Vision and mission statement of Puma says that the brand has the vision of becoming the most desirable and sustainable brand in sports and lifestyle segment. The mission statement of the reflect the ideals of the brand to aim high and upon reaching its goals to plan even higher.

The insights offered from these similarities and differences are the company mission and vision statement guide the company's strategy and communicate the purpose of the business clearly to the stakeholders. Apart from envisioning the strategy the company also wants to inspire, motivate and connect with the consumers stating the core beliefs of the company that are further reflected in company's business operations and value of its products for the consumers.

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