Question

You have been hired to advise the Uber top management team on their non-market strategy (circa...

You have been hired to advise the Uber top management team on their non-market strategy (circa 2015).

Assume a major initiative of Uber's is to transition to driverless vehicles in the future. What nonmarket changes do you advise for Uber? What nonmarket aspects should remain the same?

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Answer #1

Nonmarket changes advised for Uber under the situation when Uber's major initiative is to transition to driverless vehicles in the future are the changes in internal policies and procedures of the organization so as to get them aligned with the company's mission and vision of transition to driverless vehicles. The strategies also have to be made in order to cater to customer preferences and make technological advancements as well.

Nonmarket aspects in the form of mission and vision of Uber, it's goals and objectives etc shall remain the same. This is because mission and vision statements are broad and governing statements for any organization and they never change with respect to changes in organizational strategies and technological innovation. Hence these nonmarket aspects shall always remain same.

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