Question

Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.

need 300 words with no plagrsim

Please don't rewrite already existing chegg answers

Answer 1

The customer is always right and should be treated as such, unless the company has a solid reason to believe that in all transactions with the company there is no serious intent of purchase and they are bound to cause losses.

Such incidents are common in online transactions where the company's policies of return and replacement is taken advantage of by some customers who purchase frequently just to return it and buy another item, causing losses due to transportation and handling charges incurred. Some of them order the items through cash on delivery, and refuse to accept or pay. However, one or two incidents should not be the reason not to do business. The behaviour should be analysed and it should be ensured that the actions are deliberate in nature. Even after this, discontinuation should not be the option. The company can take actions such as paid delivery and returns for the customer, keeping cap on returns or accepting only prepaid orders from such customers to discourage such behaviour while not losing the customer.