Question

Provide a sketch showing the relationship between sales and customer service. Explain why do sales increase with improvements in services.

Answer 1

Customer service is an important and integral part of the success of any organization. In the absence of an effective customer service department, it is not possible to have a high level of customer base and thus increased sales. The customer service provides the ground for increased sales. In fact, it has been found that the companies that have superior customer service also attract an increased number of customers.

The main reasons for increased sales due to superior customer service is that when the customer service responds to the complaints and queries of the customers promptly and with the satisfaction fo the customer, it creates a good image about the company among the customer that if in future, there is a problem with the products, their complaints, and product quality issue will be resolved by the company promptly and it will create leverage for the company over its competitors. This positive aspect of the customer service will create a strong brand loyalty as the customers will feel satisfied with the purchase and thus they will more products and also advocate the company's product due to greater after-sales services.