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Compare and contrast adaptive and cosmetic customization with collaborative and transparent customization

Compare and contrast adaptive and cosmetic customization with collaborative and transparent customization

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CONTRAST ADAPTIVE: IT IS SUITABLE FOR THOSE BUSINESSES WHOSE CUSTOMERS WANT THAT THE PRODUCT SHOULD PERFORM MULTIPLE FUNCTIONS AT DIFFERENT OCCASSIONS AND THEY CAN CUSTOMISE IT ON THEIR OWN WITH THE HELP OF AVAILABLE TECHNOLOGY. WHILE IN COSMETIC CUSTOMIZATION A STANDARDISED PACKING OF THE PRODUCTS IS OFFERED ACCORDING TO THE TASTE OF CONSUMERS BUT THE FUNCTION OF THE PRODUCT WILL BE SAME FOR ALL THE CUSTOMERS. IN COLLABORATIVE CUSTOMIZATION, THE MARKETERS TALK TO THE CUSTOMERS INDIVIDUALLY TO CATER TO THEIR NEEDS OF THE TYPES OF PRODUCTS AND PROVIDE THEM WITH CUSTOMISED PRODUCTS. ON THE OTHER HAND, TRANSPARENT CUSTOMIZATION IS DONE WHEN THE CUSTOMERS ARE PROVIDED WITH UNIQUES PRODUCTS/ SERVICES WITHOUT THEIR KNOWLEDGE THAT THE UNIQUE PRODUCT IS SPECIALLY DESIGNED FOR THEM.

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