Question

Which of the steps in the public relations process do you think are most important to a successful campaign? Why? (Processes are Research, Action planning, Communication, and Evaluation) answer must be 20 lines

Answer 1

In my opinion research is the most important process which determine the success of public relation.
In order to form an efficient public relations plan research should be at the forefront of decision making and should be included throughout the plan. Therefore, the best public relations practices includes finishing a foundation of baseline research and then accommodating for checkpoint analysis throughout the plan. Doing thus can guarantee your public relations plan stays heading in the right direction, is in a position to regulate change, and remains up to date with market trends.

• Importance of research in public relation plan.

Research establishes a foundation for a public relations arrange. Research permits public relations professionals to understand leaen about the organization , its goals and objectives and its target market. During this baseline phase of research public relations professionals are able to make judgement about current organization efforts and use industry information to provide recommendation and supply direction for the plan.

Research permits for preparation of modification or change and market trends. In addition to foundation research, continuous research permits for preparation of change and market trends. Continuous research efforts includes observation and tracking a plan and are referred to as checkpoint research or benchmark analysis.

Research provides proper analysis. The ultimate activity in a public relations plan is preparing an evaluation of the plan. Accurate measurement and assessment can solely be administered when compared to baseline analysis. Therefore, if a baseline of research isn't collected at the starting of a plan then the effectiveness of the ultimate evaluation diminishes.