Question

How should channels be designed for Cadbury?

Answer 1

The marketing and distribution channels for Cadbury should be designed in concern and regard with the type of products it deals with. As the products are of low cost consumer goods and also perishable, long channel of 2 intermediaries should be used to make sure such product is available at every retail store and everywhere a consumer could buy the same. The chocolates manufactured by cadbury are literally available everywhere because of the 2 channel used which are the company providing the same to the wholeseller providing the same to the retailers. Then from the retailers, the customers could effectively purchase the items. Thus, a 2 channel strategy is the best option for Cadbury to make its products be low costly, available everywhere and also be consumed before it gets disposed as the same company deals with food articles.