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A strong brand can be a very powerful asset for a firm's viability and competitiveness.Discuss with...

A strong brand can be a very powerful asset for a firm's viability and competitiveness.Discuss with the help of examples..

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Answer #1

A strong brand can be a very powerful asset for a firm's viability and competitiveness.

Let us understand this by the following two examples.

1. A firm who works for eco friendly packaging products is named Greenhandle. It's logo is completely green. This makes a strong brand power and attracts almost everyone who is concerned about environment.

2. Coca Cola doesn't sell soft drink. They sell happiness. Thus anyone who wants to celebrate even the smallest of event will buy a coca cola. Again shows the power of branding.

Both these brands clearly lead in their business and show the power of branding on competitiveness.

Thanks.

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