Question

Find correspondence or marketing materials from any type of “agent”. Locate an example of what you...

Find correspondence or marketing materials from any type of “agent”. Locate an example of what you think would be legally classified as a “puff” in the correspondence/marketing materials.

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Answer #1

A Puff statement for advertising claim is promotional in nature and it is usually subjective and cannot be taken seriously.
I took marketing material for a product called Vim. This product is generally used for washing utensils and it claims that this product's "one drop challenge". Which means that only one drop of vim cleaner is used for cleaning utensils irrespective of the size of it. A similar type of advertisement claim is made by Vodafone "which says wherever you go our network follows".

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