Question

Would the Starbucks acquisition of tea companies and creating to go drinks both in supermarkets and...

Would the Starbucks acquisition of tea companies and creating to go drinks both in supermarkets and to fit in Keurig be considered a line extension or a category extension. Why?

Business   Operations-Management   
0 0
Add a commentTranscribed image text
Next >

Homework Answers

Answer #1

Starbucks is a multinational company based in America, which is a group of coffee. Many people worldwide know Starbucks, and Starbucks coffee is a very premium coffee available for people in different parts of the countries around the world. Every human cannot perform Starbucks' coffee as it is an expensive coffee because they provide quality and services of which they charge money in return. Starbucks ' acquisition of tea companies is a significant step to enhance their business in beverages by including tea in their drinks. It is a category extension for the Starbuck as it will result in the company's growth, and it can achieve its organizational objectives effectively and efficiently. Expansion of a category will also help the company take a competitive advantage over its competitors in the marketplace. It will be an opportunity for them to go one step ahead of their competitors. Selling their products in the supermarket will be an excellent opportunity e for the company to enhance their business as Starbucks is a well-known brand. If their product is available in the supermarket, people will positively buy that product because of its goodwill and quality.

0 0
Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
When Howard Schultz founded Starbucks in 1987, he wanted to create a company that would genuinely...
When Howard Schultz founded Starbucks in 1987, he wanted to create a company that would genuinely care for the well-being of its employees. He had been very influenced by his memories of his father, noting that his father “struggled a great deal and never made more than $20,000 a year, and his work was never valued, emotionally or physically, by his employer … This was an injustice … I want our employees to know we value them.” He also believed...
How would you go about in deconstructing this question? The Marketing Mix (also known as the...
How would you go about in deconstructing this question? The Marketing Mix (also known as the 4 P’s) is a foundational framework in Marketing that dates back to 1960. Despite its age, the Marketing Mix still appears in most modern textbooks, and is taught at all business schools in both undergraduate and postgraduate programmes. Why do you think the Marketing Mix is still considered important today? Your answer should include an explanation of why the word ‘Mix’ is so central...
Do you agree with below paragraphs? why or why not? Write 200-250 words and give example...
Do you agree with below paragraphs? why or why not? Write 200-250 words and give example . Many business alliances are driven by an intent to mitigate risk especially when entering new markets. This is particularly true when comes to expanding internationally. While it’s pretty common for large corporations to operate in foreign markets through joint ventures or wholly owned subsidiaries, testing the waters by engaging in a strategic alliance would make even more sense especially at the beginning. Global...
How would you respond to the post below? The role of ethics in creating the right...
How would you respond to the post below? The role of ethics in creating the right business environment or culture for businesses to continue to thrive or succeed can not be underestimated. Most companies recognize this; hence, they have put in place the right ethical guidelines to help shape their employees' activities. However, without the right leader to implement the appropriate ethical culture, the moral standard within an organization can be severely compromised. "The most significant leadership challenge is being...
Brian Durkee/ Director of Operations, Numi Organic Tea: Well Numi; Numi’s is a triple bottom line...
Brian Durkee/ Director of Operations, Numi Organic Tea: Well Numi; Numi’s is a triple bottom line company which means our focuses are on people, planet and profit. Hi, I’m Brian Durkee. I’m the director of operations for Numi Organic Tea and a big part of my role at Numi is to really manage that, and uh; it’s beyond just taking care of your employees. Numi has fifty employees in the U.S. but the peoples who dedicate the majority of their...
Business idea: Create a job board site that presents companies in a compelling manner, to make...
Business idea: Create a job board site that presents companies in a compelling manner, to make job listings interesting and to provide job seekers a better sense of what it would be like to work for a particular company. pitch: Job boards and company profiles on job sites are fairly uninspiring. Usually, there is a boring description of a job, followed by a list of skills and educational background needed and a dull description of the company. Rarely is any...
Evaluate the post-acquisition integration methods that CVS uses to create an integrated offering. Why has the...
Evaluate the post-acquisition integration methods that CVS uses to create an integrated offering. Why has the company been successful in its integrations processes after acquisitions? Extending Dominance in the Pharmacy Industry: The 2000s CVS began the new millennium where it ended the old, in acquisition mode. CVS added a specialty pharmacy to the mix when it bought Pittsburgh’s Stadtlander Pharmacy in July for $125 million in cash. Stadtlander, with an annual revenue of $100 million, operated as a specialty pharmacy.29...
Outline and answer all discussion questions following case description in details. (Do not attempt to solve...
Outline and answer all discussion questions following case description in details. (Do not attempt to solve if you can not fulfill all the requirements!!!!) THE ENERGY BAR INDUSTRY In 1986, PowerBar, a firm in Berkeley, California, single-handedly created the energy bar category. Positioned as an athletic energy food, it was distributed at bike shops and events that usually involved running or biking. The target segment was the athlete who needed an efficient, effective energy source. Six years later, seeking to...
Please do not attempt to solve if you can not answer all!!! THE ENERGY BAR INDUSTRY...
Please do not attempt to solve if you can not answer all!!! THE ENERGY BAR INDUSTRY In 1986, PowerBar, a firm in Berkeley, California, single-handedly created the energy bar category. Positioned as an athletic energy food, it was distributed at bike shops and events that usually involved running or biking. The target segment was the athlete who needed an efficient, effective energy source. Six years later, seeking to provide an alternative to the sticky, dry nature of the PowerBar, a...
3. Fewer than 1% of all US firms trade outside of the country, and about 60%...
3. Fewer than 1% of all US firms trade outside of the country, and about 60% of those that do so, only trade with one other country. What are some potential reasons for this (all of the following are true, except one): a. Lack of knowledge, data, and experience. b. Most companies in the US are small and medium sized. c. The size of the US consumer market is large, thus companies may be happy to operated domestically only. d....
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT