Question

How can companies improve their employer branding? (500 words with secondary research) please do not copy from online materials. Please paraphrase by yourself

Answer 1

Employer branding is considered as a key strategy that has been adopted since the 1960s. It is an art of marketing an employer to a group of eligible potential employees. These employees are usually a target group which the company has seen, studied, and sought out because of their skills, and its relevance to the growth of the company. A strong, positive employer brand can really make an organization to gain a competitive advantage over others in competitive hiring market.

Companies can improve their employer branding by following ways-

1. Invest in social media- as we know today employees speak their minds on social media platforms, so whether employers intend to or not, they do have a social media presence.

2. Work on the company’s website- potential employees are likely to look for at company’s website to get an idea of the skill set necessary to land a job. Therefore, it is important to work on company’s website.

3. Watch how an employer reject applicants- the experience employer give to applicants when they do not get the job goes a long way to determining if they will reapply the next time when company post an open position. The appropriate way to let them down would be to compose a polite email explaining why they did not advance to the nest stage of the process, encourage them to reapply later.

4. Cultivate a culture- now these days, no one is willing to work for a company that does not give may sense of fulfillment to its workers. Employer should cultivate a passionate, disciplined, yet healthy work culture for all the employees.

5. Set up lucrative referral system- establish a system that encourages new applicants every time is sure to push your employees to bring in star talent who can move the company forward, achieve company’s goals.

6. Be authentic- an employee’s perception of authentic leadership at organization is the strongest predictor of their job satisfaction, commitment to the organization and happiness at work.

7. Be human- showcase a brand personality, thinking of employer like a human and focus on relationships are all important elements of a strong and authentic employer brand message to potential employees.

8. Embrace transparency- Company’s current and ex-employees reviews of organization and CEO can be hugely powerful marketing tool, but, if negative, can seriously damage company’s reputation and recruiting efforts. Potential customers are also now interested in employer brand than ever before, and taking a more value based approach to business is increasingly popular.

9. Ask for and act on feedback- for improving employer branding, staff or employees need to feel that they are free to offer their advice and feedback without reprisal. By providing employees with regular constructive feedback about their own performance, employer can help and encourage them to continually improve.

10. Flex the rules- employees now expect employers to offer flexible working options in order to improve work-life balance and allow personal obligations to be accommodated.

11. Put employees first- treat employees with respect and value their contribution is crucial if company wants a strong and authentic employer brand. Give employees a sense of control by offering options for how, where, and when they work.

These above mentioned points are some ways through which companies can improve their employer branding.