Question

Describe the organizational culture of Brunello Cucinelli, specifically, in terms of the values and norms followed by the employees. In addition, use the Competing values framework to identify the particular type of culture in the organization. Can you identify one type of culture or does the company have a combination of two types of cultures.

Answer 1

The major characteristics of the  organizational culture of Brunello Cucinelli are the trust and loyalty. Value and norms followed by the employee reamin the same which were inculcated by the owner entreprenuers. The highest value were given to human dignity and norms were made in order to improve the employee welfare. If we use the competing values framework then we will find that the culture at this organization was clan culture where the collborative effort of the employees were made to achieve the organizational objectives. However if we analyze the culture further then we find that some degree of the Adhocracy culture is also present which helps the company to do the innovative and new things.