Question

Design an Integrated Marketing Communications outline for your brand. Explain your reasons for using different media. Brompton Folding Bikes

Answer 1

Answer 1) Integrated Marketing Communications for folding bikes will be like I will be using all type of media promotions so that principle of Integrated Marketing Communications is matched and to get maximum of output, For promoting Folding bikes the target segment will be from 8-50 years of human so keeping one thing in mind that for age between 5-15 the decision marker is their parents not themselves:

1) Digital Marketing: In today’s time most people are on social media websites and this is the best way to do promotion of a product because it is less costly than other mediums and customer data tracking can also be done easily. With Digital marketing poster and advertisement, videos of bike, review of customer can be posted on online social media portal.

2) Banner and Hoarding: The use of folding bikes are mostly done by people those who are prone to health so with keeping this in mind hoardings and banners can be placed near parks, near doctors clinic, near hospitals, near yoga classes, near juice stores and pharmacies etc

3) Print Advertisement: Print advertisement can be done on Health Magazines, Yoga Magazines, and Newspapers on Yoga International Day that is 21^st June. Along with this reviews on online websites can be done this will also attract more customers.

4) Mobile Marketing: Promotion of folding bikes can be done on Smartphone’s as well when customer browsing any website or watching any web series or playing games and on other platforms. This is said as pay per click advertisement

5) Sales Promotion: Discounts and offers can be given to customers in festive seasons and whenever there is a weather change and customers can be given exchange discount where the customers can bring old bikes and get them replaced for new ones with good exchange amount. Along with this potential customers can be attracted with discounts.