Question

You are responsible for choosing a guest speaker for your company’s year-end meeting and you need to send a letter inviting that person. The speech will be given during a lunchtime program and the intent is to inspire and motivate the employees for the upcoming year. The meeting will be held at a resort and spa in Arizona, and you are able to offer the guest speaker an honorarium of $500 and pay for the speaker’s travel expenses.

Ask someone that inspires you to be the guest speaker. Choose someone you know well, or perhaps a celebrity you admire.

Using the AIDA approach, write a message in a Word document to your speaker candidate, persuading him or her to be your guest speaker. Consider the following points as you write the letter:

• What benefits can you highlight for the speaker?
• What objections do you anticipate, and how can you overcome them?
• How should you end your persuasive message?

Answer 1

a) A speaker is for corporate activities only, but can also be employed for family and partner groups or gatherings. With today's marketplace range of great motivational speakers, people are sure to find a speaker that fits the mood and ultimate purpose of your case.

To highlight only a few of the positive results a good motivational speaker might have, here are 5 highlight benefits for speaker:

• Discover new viewpoints and observations: Regardless of the underlying cause, a great speaker will offer fresh and informative insights for everyone. A motivational speaker should find ways in which the audience should connect to them. They can find a way of applying a new concept or perspective to a common experience or concept.

• Reinforce drive: A speaker should share the main motivating reasons and steps. People are always able to break from their preconceived ideas when listening to a fresh voice and restore a passion for doing good in the world. This can help to improve the overall attitude of the participants in the case.

• Build a new enthusiasm for goals: A speaker can instil a new degree of enthusiasm for your workers while thinking about the best ways to accomplish goals and achieve success. Motivational speakers may have an extra, third-party insight on how fun it can be to accomplish new goals for both individuals and businesses.

• Learn new strategies teamwork: If there is time to do a hands-on team-building activity or not, it's important to learn about new ways to tackle challenges. Learning the value of teamwork means that the workers are motivated to work together better.

• Show off innovative research and ideas: Everyone can easily access the new industry statistics and analysis but a motivational speaker can get people to see why it is relevant. When you have new knowledge to share with a group of people, hiring a motivational speaker will help them to see the value, as well as to more easily remember the specifics than simply sharing the information themselves.

b) Way before I ever became a speaker, a company sales teacher told me you have to predict objections and then one by one solve them. Sounded pretty good. Well, the timing for a new marketing campaign just isn't right, a prospect might object. But just think about how much you can lose by failing to introduce a new marketing strategy. I had been taught to resolve that challenge. Old school sales preparation also teaches salespeople to resolve challenges, even to this day. That couldn't have been more obsolete, and this is why. I'll also have a volunteer coming up to the front of the room as a motivational sales speaker. I'm going to ask her to bring her hands up with her palms facing up. If we drive people in a certain direction they will eventually resist that. This also holds true in sales. We are actually putting pressure on by attempting to address objections with a prepared speech. New selling mindset: It is an opportunity to consider the prospect on a deeper level if a prospect presents. Instead of answering with a comment, answer with a query that could find out where the prospect is struggling. I'm not sure the next time the prospect asks if you can help me with my question. Bite the desire to strike back with, But with this, that and the other, we will help you. Instead, tell me more about the problem you described, you might be right. All burden is done away with and the future is now opening up. You will understand the complexities of the future more thoroughly. I never want my clients to add strain to my sales training in Boston, but eliminate it entirely.

c) One of the most common questions I get about public speaking is how to effectively terminate or conclude a persuasive message. I think the problem is that many people spend too much time opening the attention-getter, arranging the key points, using the rule of three, adding satire, and so on, that when it comes to the end they run out of steam. Let's review first. A persuasive presentation is a speech made with a view to shaping a specific outcome. My aim is to persuade the public to believe in their cause and take action to help me. My final words-my closing-are the most significant in a persuasive expression.

The closing words are in a persuasive presentation, where I bring my point home. If the audience comes away with one thing, my closing call will be to practice. This is when I'm presenting the details of what I want my audience to do — to be part of the solution. Be enthusiastic. Then pick how hostile we would like to be, carefully.

Let's say I'm making a statement to a non-profit organization's friends and supporters I represent. This is my annual path to fundraising. I could not meet my budget goal for the year without generous donations. The intro and body of my talk outlined how the charity has helped me and what are my aspirations for the future.

ALTERNATIVELY:

AIDA model is a marketing strategy in which a person is first made aware about a product and then by certain trials and information flow he is persuaded to make the final decision of buying a product or committing any desirable action.

In the model AIDA stands for Attention, Interest, Desire, and Action respectively.

Attention: To make the person aware about a product/service or any other proposal.

Interest: Learning about the benefits of offering/proposal takes place in this stage.

Desire: Development of disposition in the mind of customer to make the action.

Action: Making a purchase decision/accepting the proposal.

Assume the company for which the speaker is to be invited is Stunt company which provides stunts man for films and other purposes.

So, a person who is well known for performing his own stunts is being requested to deliver a lecture to motivate the employees to perform better.

Organizer Name

Organizer Title

Organizer Address

City, State, and Zip Code

Date

Invitee Name (Dear Keanu Sir)

If applicable, Invitee Title

Invitee Address

City, State, and Zip Code

Greetings

I'm writing to you in my capacity as the marketing manager of the company Stunts Unlimited, for the year end meeting of our organization XYZ resort in Arizona in December 2019. As you may remember about our organization which is globally renowned in the entertainment industry and our association with you for your movies like John Wick series, I would like to invite you to deliver a speech for the event. Your contributions to the industry and society have made you the first choice of our employees to deliver a speech. The speech will be given during the lunchtime program and the intent will be to motivate the employees.

The location is not far from your residence, so we urge you to take out some time for the event. We know that you have a busy schedule and that is why the final date has not been decided as of now. Should you chose to accept our request, we can set the date as per your scheduling preferences. In appreciation of your approval, the company shall pay for your fares to commute to locations. We are also offering an honorarium of $500 which can be used as per your interest.

There is a lot to learn from you and it should be an interesting opportunity to our employees to know from regarding how to move ahead in this field. Your experience and comments will add a new enthusiasm in the employees.

It would be a great honor and privilege if you would graciously participate in our event. It should not be very hard for you to deliver your thoughts. I hope you will accept our request.

We are anticipating your reply and look forward to spending some time with you and listening to your knowledgeable speech. Please reply by (Date) if you can. Enclosed is a self-addressed envelope to make it easy for you to reply. We are also reachable at xxxxxxxxxxxxxxxx or [email protected].

Sincerely,
Keith Carl Herrel
Marketing Manger
Stunts Unlimited