Question

1)For Urban Outfitters, stores like A&F and Tommy Hilfiger would be part of their:

a- Frame of reference  

b- Target market   

c- Point of difference

d- Target audience  

2)

The ____________ section of a marketing plan would describe the world around you and might include competitive shares and a BCG portfolio study.

a) Measurement & execution

b) 4 P's

c) Executive summary

d) Analysis

3)

Marketing plans are typically used to:

a) kill trees

b) highlight which social media platforms to use

c) identify your main target

d) garner resources from a bank, a senior exec, or a customer

   

Answer 1

• 1. A. Frame of reference

For an urban outfitter the target audience would be based on what the brands like A&F or Tommy Hilfiger are as these brands represents the urban audience styles.

• 2. D. Analysis

The plan of the business is for the long term which with the product’s growth and current performance based share are representative of.

• 3. C. Identify the main target

The marketing plan is meant to serve the audience which would garner the resources to serve the target audience that has been the business plan made for.

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