Question

Linking to a fashion retailer known to you, discuss the intermediaries that they use and how these intermediaries add value to the customer.

Answer 1

Zara is a well known fashion retailer based at Spanish market. It is selling globally through various sales , marketing, distribution and customer service intermediaries. Zara is targeting global customers with rapid and faster involvement of fusion, cultural mix, comfort , soft quality clothings and fashion innovations across its global outlets.

Customers might get different pricing and varied quality of Zara's products and after purchase services ( like return due bad fabrics, excess pricing, color problems etc) through its official web and applications , amzon , Walmart fashion, club factory etc. Even, customers may get discounts offers on such websites .

It may be possible that there is no discount on official outlets of Zara's stores but a channel partner may provide sophisticated level of discounts on regular basis. Channel partners of zara may describe its attributes and quality features which will increase sales turnover for Zara as well as customers will get real assistance and support in making a good decision to take its highly fashionable range of clothings .

Even , marketing and communication interventions are also useful to get good quality and new collections of Zara's offerings. Stores may develop good relationships with each customers who visit the market intermediaries of Zara brand as world class fashion retailer.