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what could be the external analysis for the following case study? Mr. Kriengsak Lertpittayapoom is the...

what could be the external analysis for the following case study?

Mr. Kriengsak Lertpittayapoom is the owner of Chug Yont Engineering Co., Ltd (CYE), a smallsized family business located in , Thailand. Although CYE experienced some early financial struggles, Mr. Lertpittayapoom led CYE in the right direction by diversifying its products from food packaging machineries to commercial and residential metal construction. Because of CYE's steady financial performance, Mr. Lertpittayapoom has turned much of his attention to engaging in corporate citizenship and providing financial and non-financial assistance to local educational institutions, hospitals, and Buddhist temples because of his Buddhist values. Unfortunately, Mr. Lertpittayapoom's kindness and care for others has resulted in several business-related challenges, such as the absence of leadership at work and personnel issues. To find resolutions for the challenges without interrupting his continuous desire to provide for the community, Mr. Lertpittayapoom has turned to his son-in-law, a business management professor, for guidance

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Answer #1

Answer: Analysis of case study

  • Kriengsak Lertpittayapoom is the proprietor of Chug Yont Engineering Co., Ltd, a small-sized privately-run company situated in, Thailand.
  • Even though CYE encountered some early money related battles, Mr. Lertpittayapoom drove CYE the correct way by broadening its items from food bundling apparatuses to business and private metal development.
  • Sadly, Mr. Lertpittayapoom's thoughtfulness and care for others have brought about a few business-related difficulties, for example, the nonappearance of administration at work and faculty issues.

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