Question

Review the Networking Powers Relationships case study within the Chapter 9 Reading. Then, answer the following question:

"To what extent have you built your own brand , Is this something that you have ever considered before?"

APA style response please

9.1 Case in Point: Networking Powers Relationships

Networking has the potential to open doors and create possibilities for jobs and partnerships. Networking establishes connections between individuals and access to information that one might not normally have access to. Reaching out to strangers can be an intimidating and nerve-racking experience. In business, the more central you are, the more power you have. Creating connections and ties to other people affords you the opportunity for power and the ability to more closely control your future, so while at times networking might feel awkward and uncomfortable, it is a necessary and important part of establishing and maintaining a career.

Online social networking sites play an important role in this networking process for individuals both professionally and personally. With 1,200 employees in 2010, Facebook has 350 million users around the world, and LinkedIn has over 60 million members in over 200 countries. A new member joins LinkedIn every second, and about half of the members are outside the United States. These online sites have created new opportunities for networking and allow individuals to branch out beyond their normal world of industry, school, and business. The key is to avoid costly missteps as employers have begun to search online for information about prospective and current employees. In 2009, 8% of companies reported that they had fired an employee for misuse of social media.

Many of these online sites have become a tool for business. For example, LinkedIn targets working professionals and provides them a way to maintain lists of business connections and to use those connections to gain introduction to people using mutual contacts. Unlike other social networking sites, LinkedIn is almost entirely used by professionals. The power of social networking flows in both directions. Employers can screen applicants through their online accounts and recruiters more than ever are using these sites to view background information, individual skill sets, and employment history, which can be cross-referenced with submitted applications. Job seekers can review the profiles of those at top management firms and search for mutual contacts. LinkedIn also provides statistics about firms, which can be useful information for individuals looking at potential employers.

Networking is about building your brand and managing relationships. Using social networks as a vehicle to market one’s self and make professional connections is becoming increasingly common, as well as using loose ties or connections through others to open doors and land jobs. In an increasingly high-tech and digital world, it is important to be aware and conscience of the digital footprint that we create. But with careful cultivation these online networks can present many opportunities.

Answer 1

I think I have been successful in building my personal brand to a very great extend as I have started building ny network and connections with people in the domain I want to proper in. Basically I have a passion for writing and for building a strong personal brand i have already started to connect to people who can help, assist and support me in grooming and whose presence will help me grow and groom. I have build strong network on my LinkedIn profile with more than 500 connections in the content writing domain. This is helping me in getting to know about the strings in this area in a more better manner. Apart from this I try to interact with new people and local authors through attending various online and offline conferences and seminars. I have also registered myself in various courses to compete with my industry and develop my brand equity by building recognition. I have maintained good social profiles on Facebook and Twitter which reflect and demonstrate my major interests, achievements, capabilities, experience and skills. I recently turned my Facebook account from personal to a Husain one to attract clients as I am trying to enter the industry. All these factors are definitely helping me to build my personal brand. I am further planning to join 6 week training program to grow in the field and attain more knowledge so as to share it with others for raising my chances of appearing in search results hy gaining certifications from reputed organisations so that I get recommended by them to people who can hire me in future.

Yes building a personal brand is something I have always looked upto as it's significance in present era is increasing by a great extend. And all the factors and ways mentioned above can help an individual to build a personal brand which might assist in influencing the area of field one want to groom in. The various platforms mentioned above can help a person to get big opportunities and reach target customers or clients more easily. Moreover since building a personal brand helps to establish a long term relationship and strong bond with the intended audience, thus putting a lot of efforts and investing time to build it is worth it.

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Thanks dear student.. Hope I explained well.. Good luck.. Rate of satisfied :)