Question

Which of the following statements is FALSE regarding word-of-mouth (WOM) communications? Not all personal sources are...

Which of the following statements is FALSE regarding word-of-mouth (WOM) communications?

Not all personal sources are equal in value.

Consumers generally trust advertising as much as they do WOM.

Negative experiences are powerful motivators of WOM.

It is estimated that two-thirds of all consumer product decisions are influenced by WOM.

Going beyond satisfaction to deliver more than was expected appears to have the potential to generate substantial WOM.

Business   Operations-Management   
0 0
Add a commentTranscribed image text
Next >

Homework Answers

Answer #1

Q. Consumers generally trust advertising as much as they do WOM.

WOM marketing is free advertising which is triggered by customer experiences. It can be encouraged by different market publicity activities set by the companies which encourage consumer-to- marketer communications. This is considered a word of mouth advertising. Many marketers use WOM to improve their direct sales. Remaining options are correct as negative experiences affect the product purchasing decisions.

Hope this helps :)

0 0
Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
42. All the following statements are true regarding a Japanese market EXCEPT: the costs of Japanese...
42. All the following statements are true regarding a Japanese market EXCEPT: the costs of Japanese consumer goods are among the highest in the world. manufacturers depend on wholesalers for a multitude of services to other members of the distribution network like financing, physical distribution etc. the Japanese distribution structure supports long-term dealer-supplier relationships. the Japanese market is characterized by the tradition of frequent trips to the store. the Japanese consumers favor price over personal service. 46. Which of the...
1. All the following statements regarding how economists measure the economy are true except a. Going...
1. All the following statements regarding how economists measure the economy are true except a. Going to the movies instead of reading a book is an example of an opportunity cost. b. An economist collecting data is an example of being a policy maker. c. Economic decisions are made at the margin. d. A point outside the production possibility frontier is not a feasible allocation of resources 2. An example of the difference between an economist being ‘positivist’ and being...
Pick 4 questions to answer that you feel confident that you picked the correct answer Regarding...
Pick 4 questions to answer that you feel confident that you picked the correct answer Regarding setting the budget for integrated marketing communications options: - all-you-can-afford approaches involve setting objectives and then specifying tasks needed to achieve them. - incremental technique tries to set budgets based on other firms’ decisions. - competitive budgeting establishes the same budget year after year. - percentage-of-sales methods tend to ignore the promotion-causes-sales relationship. Many advertisements work primarily through recognition which means - that the...
QUESTION 1 Which one of the following would NOT be necessary for an offer to have...
QUESTION 1 Which one of the following would NOT be necessary for an offer to have legal standing? A. The language must reflect the intent to become a party to a contract. B. All of the conditions under which the offer would be terminated must be identified. C. All the significant terms and/or conditions must be contained in the offer. D. The offer must be effectively communicated to the other party. 3 points    QUESTION 2 Which one of the...
Case stydy - customers Businesses of all sizes are finding Facebook, Twitter, and other social media...
Case stydy - customers Businesses of all sizes are finding Facebook, Twitter, and other social media to be powerful tools for engaging customers, amplifying product messages, discovering trends and influencers, building brand awareness, and taking action on customer requests and recommendations. Half of all Twitter users recommend products in their tweets. About 1.6 billion people use Facebook, and more than 30 million businesses have active brand pages, enabling users to interact with the brand through blogs, comment pages, contests, and...
What are your top 3 take aways from this article? Technology is no longer just for...
What are your top 3 take aways from this article? Technology is no longer just for geeks. The internet has changed everything, including marketing. Be they small, medium or large, social media grants all companies an equal playing field on which to organically reach new customers. However, success will always ride on the marketing strategy employed. Obviously, larger companies have the advantage of bigger budgets and more resources. But that doesn’t mean social media for small business owners can’t compete...
In February 2012, the Pepsi Next product was launched into the US market. This case study...
In February 2012, the Pepsi Next product was launched into the US market. This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way. Pepsi Next Case Study Introduction Pepsi Next was launched by PepsiCo into the US market in February 2012, and has since been rolled out to various international markets (for instance, it was launched in Australia in September 2012). The new product...
Sign In INNOVATION Deep Change: How Operational Innovation Can Transform Your Company by Michael Hammer From...
Sign In INNOVATION Deep Change: How Operational Innovation Can Transform Your Company by Michael Hammer From the April 2004 Issue Save Share 8.95 In 1991, Progressive Insurance, an automobile insurer based in Mayfield Village, Ohio, had approximately $1.3 billion in sales. By 2002, that figure had grown to $9.5 billion. What fashionable strategies did Progressive employ to achieve sevenfold growth in just over a decade? Was it positioned in a high-growth industry? Hardly. Auto insurance is a mature, 100-year-old industry...
Please answer the following Case analysis questions 1-How is New Balance performing compared to its primary...
Please answer the following Case analysis questions 1-How is New Balance performing compared to its primary rivals? How will the acquisition of Reebok by Adidas impact the structure of the athletic shoe industry? Is this likely to be favorable or unfavorable for New Balance? 2- What issues does New Balance management need to address? 3-What recommendations would you make to New Balance Management? What does New Balance need to do to continue to be successful? Should management continue to invest...
Discuss ethical issues that can be identified in this case and the mode of managing ethics...
Discuss ethical issues that can be identified in this case and the mode of managing ethics Enron finds itself in this case. How would you describe the ethical culture and levels of trust at Enron? Provide reasons for your assessment. THE FALL OF ENRON: A STAKEHOLDER FAILURE Once upon a time, there was a gleaming headquarters office tower in Houston, with a giant tilted "£"' in front, slowly revolving in the Texas sun. The Enron Corporation, which once ranked among...
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT