Do you foresee Starbucks losing its market position in the possible near future?
Starbucks is an American based multinational coffee house it is the world's largest chain business headquarters is in Seattle Washington. which serve high-quality coffee .store also serve small item of food .coffee free beverage making them more children friendly
Starbucks loss in its fiscal third quarter, predicting it lost as much as 3.2 billion in revenue due to COVID pandemic but by the end of the pandemic it expect cash flow to be positive. and also the price in Starbucks much higher than its rival like Dunkin but if the companies goes into price-sensitive it will again it's market positon
the reason why Starbucks will not lose its market share
1. it is children friendly coffee shop
Starbucks provide quality and tasty coffee to its customer but apart from this it is the place for everyone
for family children and adults and also it serves a small item of food to the customer . customer spent their free time in the coffee shop and would like to order some snake and coffee so they fee comfort and relaxation
2.good ambiance in the coffee shop
the company spent more money to make a good ambiance in the shop .so the customer feels happy also they provide free wifi to the customer and make a good environment for customers.
3 goodwill and reputation
the reputation of the company is high so we cannot predict a student lose the market position of Starbuck
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